The shapewear queen herself, Kim Kardashian, is not here for any half-hearted brand partnerships, especially when it comes to her billion-dollar empire, SKIMS.
In a plot twist nobody saw coming, the reality TV icon and business mogul is reportedly taking legal action against none other than Lana Del Rey, accusing the singer of failing to properly disclose a sponsored post for the shapewear brand.
And honey, if this lawsuit goes through, Lana may need to crank out a few more melancholic ballads, because Kardashian is allegedly seeking up to $1 million in damages.
The Alleged Fallout: SKIMS Meets Scandal
It all started with what should have been a dreamy collaboration. Lana Del Rey, known for her cinematic aesthetics and moody glamour, was the face of SKIMS’ Valentine’s Day campaign.
The “Summertime Sadness” singer posed in the brand’s signature bodysuits and romantic lingerie, effortlessly embodying that soft, vintage allure that fans adore.
But it seems the rosy partnership quickly curdled. Reports suggest that Lana failed to add the necessary “#ad” or “paid partnership” tags to her Instagram and TikTok posts. And we all know the Federal Trade Commission (FTC) doesn’t play when it comes to transparency.
Allegedly, Kim isn’t too thrilled about Lana’s decision to leave her followers guessing and now she wants justice.
$1 Million on the Line
If Kardashian wins this legal battle, Lana Del Rey could be slapped with a hefty $1 million fine. Yes, you read that right.
For one missed disclosure, the “Born to Die” singer might be writing a check that would make even the most luxurious “Candy Necklace” look like pocket change.
Kim’s legal team is reportedly arguing that Lana’s failure to disclose the ad misled consumers and damaged the credibility of SKIMS’ brand integrity.
In the cutthroat world of influencer marketing, perception is everything.
The Internet Weighs In
Social media is already ablaze with opinions because of course it is.
While some fans are staunchly Team Kim, arguing that proper disclosure is non-negotiable, others are rolling their eyes at what they’re calling an “overblown influencer spat.”
One X (formerly Twitter) user quipped:
“Kim Kardashian suing Lana Del Rey for $1 million over a missing #ad? Please, I thought they were both rich enough to laugh this off over brunch.”
Another sarcastically added:
“Lana Del Rey getting sued for not labeling a SKIMS post as an ad is the most dystopian thing I’ve read all day.”
Still, others are siding with Kim, claiming that influencers and celebrities need to be held accountable for their endorsements
What’s Next for Kim and Lana?
Neither Kardashian nor Del Rey has publicly commented on the lawsuit as of yet. But let’s be real, it’s only a matter of time before the drama makes its way to a Hulu confessional or a cryptic Instagram story.
Meanwhile, the National Advertising Division (NAD) has reportedly launched its own investigation into SKIMS’ ad practices. If they find any further lapses in transparency, the heat could turn up even higher.
Lana might want to swap her signature flower crowns for a good lawyer. And Kim? Well, she’ll be sipping on her 818 Tequila, watching this legal spectacle unfold and probably drafting her next billion-dollar campaign.