UEFA Set for Record $5.9bn Annual Revenue Boost From Broadcast Deals

UEFA is on course to generate more than $5.9 billion in annual revenue from 2027, as a new round of international television rights agreements pushes the commercial value of its men’s club competitions to fresh highs, according to Bloomberg.

Fresh broadcast deals tied to the 2027–2031 cycle for the UEFA Champions League, Europa League, and Conference League are expected to take annual media-rights revenues alone past the €5 billion ($5.9 billion) mark, about 20% higher than the current cycle.

It is a sign that Europe’s top club competitions remain one of the most valuable products in global sports media.

According to Bloomberg, this latest revenue push comes after UEFA, through UC3, its joint venture with European Football Clubs (EFC), secured new rights agreements across key global markets.

Having already completed deals in Europe’s five largest markets, the UK, Germany, France, Spain, and Italy. UC3 recently added agreements covering 19 more countries and territories across Europe and the Americas.

Those latest deals brought in around $910 million, representing nearly a 40% increase compared to similar markets in the current 2024–2027 cycle.

These agreements mean UEFA has already locked in more than $3.8 billion in annual media-rights revenue ahead of pending auctions in Asia, the Middle East and North Africa (MENA), and Sub-Saharan Africa.

With those major territories still to be concluded, UEFA’s over $5 billion annual media-rights target is increasingly within reach.