Pecohub Sephora has partnered with Pinterest to connect emerging beauty trends with products consumers can use to recreate popular looks, as the visual discovery platform expands its use of artificial intelligence in beauty and shopping.
Announced on October 6, 2026, the collaboration forms part of Pinterest’s first standalone Beauty Trend Report, which highlights rising interest in makeup, hairstyles, nail designs, skincare and fragrances.
The partnership focuses on Makeup Maximalism, a trend built around bold lips, dramatic lashes, graphic eyeliner and expressive colour combinations. The initiative combines beauty inspiration with products intended to help consumers experiment with the looks highlighted in Pinterest’s trend report.
The partnership comes alongside Pinterest’s launch of Beauty Guides, an AI-powered feature designed to help users move from saving an attractive image to understanding how to recreate the look.
Highlights From The Pinterest Beauty Report
Makeup Maximalism is taking over through two distinct expressions: Eyes on Max and Full-Face Fantasy.
Eyes on Max focuses on one feature; trending right now are cluster lashes and grunge eyeliner. Whereas Full-Face Fantasy turns the entire face into a canvas. Top searches are full-beat makeup looks and bold lip combos.
Pink hair is becoming more personalized as the Pink-a-Boo trend grows, and more people are looking for ways to make pink their own. Top searches are dark pink peekaboo hair, teal and pink, and bedazzled claw clips.
On the flip side, Arctic Frost is seeing a surge as people are looking for icy, futuristic, glossy, and slightly unreal looks.
Blush is becoming the focal point of the face, creating looks that feel rosy, romantic, and intentionally extra. Top searches include dusty rose blush, peach blush makeup, and blurred lips.
Consumers are also becoming ‘Skinvested’ as routines are expanding beyond the face, as they pay more attention to their bodies and scalps. Searches include body wash for glowing skin, dry brushing routine, and scalp treatment aesthetic.
Cozy fragrances are leading the way as consumers look for warm comforting scents such as marshmallow.
The classic bob haircut is getting a softer, more lived-in update with wispy bangs and long layers.
Also in hair, people are looking for warmer shades like mocha balayage, cherry cola, and oxidized copper.
Latte-inspired nails are topping searches in nail care as shopper are looking for caramel nude nails, raspberry jelly nails and chocolate-covered strawberry nails.
On the flip side of nail care, searches for polka dot cat eye nails, jelly pink chrome nails and goth cat eye nails are also increasing.
The Farm to Face routines are also seeing an increase in searches as people are looking for bone broth benefits for women, rosemary water for hair and avocado face mask recipes.
Lastly, Soft, windswept beauty is having a romantic moment, with natural makeup and loose textured looks as people search for curly butterfly cuts, French curl braids and the soft makeup aesthetic.
