Playboy is coming back to newsstands, announcing Lori Harvey as the chosen cover girl for the return-to-print issue.
Both Harvey and Playboy shared the news to their respective social media handles Thursday (Jan. 23), posting a behind-the-scenes clip of Harvey’s cover photoshoot.
The beauty is seen wearing a backless dress in one scene and a low-cut, sequin bodysuit and feathered boots in another, as she leans atop a car with “Playboy” sprawled across the license plate. Check out the teaser below.
The issue is set to hit newsstands Feb. 10, with pre-orders available here. Published since 1953 and founded by Hugh Hefner, Playboy‘s Spring 2020 issue was the last to go to print, with the decision to go exclusively digital spawned by the COVID-19 pandemic.
It was announced in 2024, however, that the print edition would be returning annually. The upcoming February issue is set to be released at a launch event and celebration during the Super Bowl Weekend in New Orleans.
“Playboy is the quintessential iconic brand, and it has always been more than a magazine – it is the original creator business that has launched hundreds of careers over the past seventy years,” said Ben Kohn, Chief Executive Officer of PLBY Group in a statement. “Our mission is to return Playboy to prominence, and our Playboy Club creators will be integral to that effort. We are partnering with them to develop content across all channels, including web, social, commerce, events and the print magazine.
The decision to reintroduce Playboy magazine reflects the Company’s commitment to adapting to the evolving media landscape while preserving the brand’s rich heritage, including the high-quality journalism, compelling storytelling, and provocative content that has defined Playboy for decades.”
The cover comes one year after Harvey made her Sports Illustrated cover debut in February of 2024, where she donned her own Yevrah Swimwear Collection for the sexy beach shots.