Pecohub The European Union has imposed a €2.95 billion ($3.47 billion) fine on Google for allegedly abusing its dominant position in the online advertising market, despite warnings from United States.
The European Commission accused Google of favouring its own adtech services at the expense of publishers, advertisers, and consumers.
“Google abused its dominant position in adtech, harming publishers, advertisers, and consumers. This behaviour is illegal under EU antitrust rules,” said EU competition chief Teresa Ribera.
Google has vowed to appeal the decision, which follows a long-running investigation launched in 2021.
In 2023, EU regulators recommended the tech giant divest parts of its advertising business to restore fair competition.
Google had misused its strong positions in the ad-technology ecosystem, according to the commission’s research.
Google stated that the ruling was incorrect and that it will file an appeal.
The fine comes after internal divisions within the EU Commission earlier this week delayed the decision, amid fears of US retaliation.
