BBNaija Stars Mint Millions Through Endorsement Deals

Since stepping out of the BBNaija house, several former housemates have been cashing in big time via endorsement deals.

These lucrative partnerships are helping them build brands, amplify visibility, and turn reality TV fame into sustainable income. Here are some of the latest deals:

🔍 Notable Endorsements & Deals

Pere (BBNaija Season 6) Pere recently bagged his first endorsement deal as a brand ambassador for VSP Botanics, a skincare brand. 

In his announcement, he emphasised VSP’s variety of products for different skin types, signaling inclusive beauty positioning as part of his personal brand.

Mercy Eke (BBNaija Winner, Pepper Dem Gang season; All-Stars runner up later on) Mercy continues to stack up deals.

Most recently, she joined Upfront and Personal Global Management Consultants, a move that places her under one of the more reputable management companies. She is already an ambassador for several brands (including hair brands) and has had earlier deals with international companies.  

Cee-C (BBNaija alumna, “Spartans”) Cee-C secured a multi-million-naira endorsement deal with Marvgallup Travels and Tours. The deal is reported to be worth around ₦150 million.

This is one of her biggest ambassadorial contracts to date.  

Maria Chike Maria has been busy as well. Apart from other brand deals, she was unveiled as brand ambassador for Hav’i-Lah Real Estate Worldwide.

With this real estate contract, Maria is aligning her image with luxury, professionalism, and trust—traits that help with longer-term brand value.

💡 Observations & Insights

Growing Number of Deals & Bigger Contracts: Early post-BBNaija, many stars landed smaller deals in fashion, cosmetics, or small local businesses. Now we’re seeing large contracts (like Cee-C’s ₦150m deal) and partnerships with high-profile brands in real estate, travel, skincare.

Value of Management & Ambassadorship: Mercy Eke’s decision to sign with Upfront and Personal Global Management Consultants shows that good representation is becoming more important in closing bigger deals.

Brand Fit & Audience: These stars are getting selected by brands not just for their fame but for how well they align with the brand’s image. For example, Hav’i-Lah Real Estate’s selection of Maria for projects in luxury homes suggests they want the star’s following to feel aspirational.