Beyoncé is said to be keen on shielding her daughter Blue Ivy’s brand after her father Jay-Z’s rape allegations scandal.
The superstar singer recently received the green light to trademark her 12-year-old daughter’s name, Blue Ivy, which sources believe would allow the soon-to-be teenager to have a career that is “robust” yet “adaptable to future aspirations.”
Before this recent approval, Beyoncé had made two attempts to secure the trademark but faced various complications.
The “Texas Hold ‘Em” singer had previously attempted to trademark the name on two separate occasions but faced obstacles, which have now been resolved.
Now, she is keen on moving forward with the process in the wake of her husband Jay-Z getting embroiled in rape allegations.
PR expert Grayce McCormick, founder of Lightfinder PR, told the news outlet that Beyonce’s decision to move ahead with Blue Ivy’s trademark “reflects her keen awareness of personal branding and legacy building.”
The Lightfinder PR founder also hinted that the female singer had already begun branding her daughter by introducing her into the “public consciousness as an emerging talent” through “surprise performances” during the Renaissance World Tour.